广告策略

西班牙文

WebMD accepts advertising on the WebMD Network from third parties ("Advertisers"), which may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively referred to as "Advertisements" or "Advertising"). In addition, as used in this policy, the terms "Advertising" and "Advertisements" include third party banners, modules, links, microsites, native advertisements and other content provided by or on behalf of Advertisers. The Advertiser is responsible for the accuracy and objectivity of their Advertising. The following guidelines have been established by WebMD to govern various aspects of Advertising on properties within the WebMD Network (each a "WebMD Property"), which include websites and mobile applications directed to consumers, which we refer to in this Policy as the "WebMD Consumer Properties," and websites and mobile applications directed to healthcare professionals, which we refer to as the "WebMD Professional Properties."

在这一政策的指导原则管理问题,如接受广告的由WebMD表示,广告是如何显示在WebMD的网络上,并从WebMD的网络去除广告。WebMD表示相对于与广告的WebMD的网络上有关这个政策和所有其他问题的解释和执行全权酌情决定。WebMD表示可随时自行决定通过发布修订后的政策适用的WebMD的属性改变这一政策。

  1. WebMD has sole discretion for determining the types of Advertising that will be accepted and displayed on the WebMD Network, and under no circumstances will WebMD's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.
  2. WebMD表示不会故意接受广告,在WebMD的意见,是不是事实准确,口感好。
  3. There are certain categories of Advertisements that WebMD will not knowingly permit on the WebMD Network at any time. These categories include but are not limited to the following:
    • Illegal, 'objectionable', 'ineffective' and/or 'dangerous' products (WebMD reserves the right to determine what is 'objectionable', 'ineffective' and/or 'dangerous')
    • fraudulent, deceptive, illicit, misleading or offensive material
    • material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the WebMD Network
    • weapons, firearms, ammunition, or fireworks
    • 赌博
    • 色情或相关主题
    • tobacco use of any kind
    • 新闻或紧急情况下的模拟
    • material that directly advertises products to or is intended to attract children under the age of 13
    • media or messages for or that reference "M" rated video games or content
    • 不合理的,不可能或特别的产品或服务的权利要求
    • 媒体消息或图像是频闪或闪烁
    • 包含证据“奇迹”体重减轻或治愈的其他夸大媒体或消息
    • 广告单位计算机功能或模仿deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit
  4. WebMD表示承认并维护广告和WebMD的编辑内容之间有明显的分离。所有WebMD表示网络上的广告将被明确无误地确定。WebMD表示不会允许WebMD的网络不与“广告”的标签标识,“从我们的广告商”上的任何广告,“信息从产业”或类似的名称,表明该广告是由或代表的提供广告客户。
  5. 对广告的点击可能只是最终用户链接到广告客户的网站或相关赞助商内容区域上WebMD的属性。
  6. WebMD retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on a WebMD Property based on WebMD delivered search results. Content listed in search results is displayed with its source, e.g., "WebMD News" or "Journal Article." If Advertising appears in the search results, it is labeled as such. In addition, WebMD provides a separate area on the search results page of certain WebMD Consumer Properties which only display Advertising.
  7. 正如“广告谷歌的”超链接的广告谷歌节上适用WebMD的消费属性的搜索页中描述,这些“广告谷歌”是已经通过公司购买希望有链接到他们的网站出现邻近广告搜寻结果中特定条款。
  8. WebMD reserves the right to decide at any time in its sole discretion whether it will accept, reject, cancel, or remove Advertising from the WebMD Network. WebMD cannot provide any assurances that Advertisements will perform without error on all platforms, including websites and mobile applications.
  9. 这是广告商有责任遵守WebMD表示网络内的所有国内和国外的法律和法规适用于它的广告(并包括在此类广告的所有法律要求的传说,披露和语句),包括但不限于当前FDA准则直接医师(DTP)和直接面对消费者(DTC)的广告。WebMD表示不会监视遵守这些法律和法规。然而,WebMD的储备,以审查所有广告遵守适用法律,法规正确,如果WebMD表示知悉任何违反或可能违反任何适用的法律或法规或本准则的,WebMD表示可能会删除从WebMD的网络广告。
  10. 没有广告WebMD网络应包括any pixels, tags, flash containers or any other type of information collection software code (any such pixel, tag, code or device a "Pixel") or shall place any beacons, cookies or other information collection devices on the browsers of users of the WebMD Network unless expressly approved in writing by WebMD. If WebMD approves the inclusion of a Pixel in an advertisement, then unless and only to the extent that such approval contains an express exception, (i) Advertiser may not use such Pixel to collect any personally-identifiable information (PII) with respect to any WebMD user, (ii) no such Pixel can be flash or object based, (iii) the Pixel can be blocked and any cookie placed can be deleted by user browser settings, (iv) Advertiser will not link any non-PII that it collects to any PII that it may have from any other source and (v) Advertiser will not update any existing profile or create any profile in its database based on any data collected on the WebMD site, including the fact that someone is a WebMD user or any information derived from the information in the referring URL.
Last updated on2018年1月18日
©2018 WebMD表示,LLC。版权所有。

URAC健康网站认证

Find out how WebMD ensures the quality, accuracy and security of our information.

Go

How to Contact URAC

To contact URAC go to:
www.urac.org
要么:

Physical Address:
1220 L Street NW, Suite 400
华盛顿DC 20005

Email:
[email protected]

电话:
(202)216-9010